About Lela Ashkarian
Lela Ashkarian, P.A. – Your Real Estate Agent for Life
305-395-0814
305-395-0814
With over $390 million in career real estate sales, Lela Ashkarian has become one of the most trusted, skilled, and respected real estate professionals in the Florida Keys. For more than two decades, Lela has helped buyers, sellers, and investors navigate one of the most unique markets in the country—with clarity, strategy, and results that consistently exceed expectations.
But beyond the impressive numbers, Lela’s true strength lies in her unwavering commitment to representing her clients’ best interests, every step of the way. Whether you're purchasing your dream waterfront retreat or preparing to sell a luxury property, you can count on Lela to be your strongest advocate, your trusted advisor, and a fierce protector of your goals.
A Strategic, High-Touch Approach
Lela's philosophy is simple: “Do what’s right, not what’s easy.” That mindset drives her consultative approach to every transaction. Lela sets the stage for success from the very first conversation. She helps clients mentally prepare for all possibilities—good and bad—so they feel confident, educated, and in control.
Her presentations don’t just focus on pricing or paperwork. She pre-frames expectations in a way that gently reduces resistance, aligns mindsets, and makes emotionally charged discussions, like price reductions or negotiation trade-offs, collaborative rather than confrontational.
We begin every journey with a shared purpose," Lela often says. "My goal is to help you reach yours, using a strategy built on data, empathy, and trust.
Elite Experience, Backed by Results
Lela’s resume includes:
* Over **\$390 million** in real estate sales
* Ranked in the **Top 3** across the Florida Keys with Coldwell Banker Schmitt
* Certified Residential Specialist (CRS), e-PRO, GRI, ABR, CREN, C2X, and SFR
* Member of the **International President’s Circle**
* Serving buyers and sellers since **1997**
* Ranked in the **Top 3** across the Florida Keys with Coldwell Banker Schmitt
* Certified Residential Specialist (CRS), e-PRO, GRI, ABR, CREN, C2X, and SFR
* Member of the **International President’s Circle**
* Serving buyers and sellers since **1997**
Her listings are featured across **143+ national websites and luxury publications**, ensuring maximum visibility for sellers. And for buyers, her deep knowledge of zoning, rental regulations, and off-market opportunities gives her clients a major edge, especially in high-demand areas like Marathon, Key Colony Beach, Duck Key, and beyond.
Data-Driven, Empathetically Delivered
Lela is known for her ability to take complex market data—comparative sales, absorption rates, buyer psychology—and translate it into simple, empowering guidance. She’s equally comfortable discussing net proceeds as she is addressing emotional attachments to a family home.
Her secret? She listens first. Always.
"Every client deserves more than a transaction," Lela says. "They deserve a partnership built on transparency, care, and the kind of expertise that only comes from decades in the field."
More Than a Realtor—A Trusted Relationship
Lela’s business is 90% referral-based—a clear reflection of the relationships she builds. Her clients return again and again, not just for her results, but because they know she genuinely cares. Her mission is not to be a one-time agent, but to be your **real estate consultant for life.**
