Wednesday, September 23, 2026 / by Lela Ashkarian
Florida Keys Real Estate Update: A Market Worth Watching
The Florida Keys real estate market is showing renewed activity, and whether you are thinking about buying, selling, investing, or simply keeping an eye on the value of your property, there are several encouraging trends worth knowing.
From January through August 2026, Florida Keys sales increased 11.4% compared with the same period last year, with 1,735 properties sold. Total dollar volume rose approximately 22.5% to more than $2 billion, while the average sale price increased to approximately $1.19 million.
We are also seeing fewer properties competing for buyers. Keys-wide inventory declined about 10.7%, while months of inventory dropped from 10.7 months to approximately 8.6 months.
Pending transactions also increased, another indication that buyers are actively making decisions.
What Does This Mean for Buyers?
There are opportunities, but this is not a market where every property should be approached the same way.
Wh ...
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Thursday, September 17, 2026 / by Lela Ashkarian
Why Florida Keys Home Hunting Just Got Easier
Before we begin your home search, I’d like to share one important thought: finding the right property begins with discovering the lifestyle you want to live.
What does your perfect day in the Florida Keys look like?
Perhaps it’s taking a golf cart to dinner, stepping from your backyard onto your boat, watching the sunrise from your dock, gathering with family around the pool, or owning a vacation home that also produces rental income.
Your answers become the foundation of our search.
After nearly three decades of helping buyers invest in the Florida Keys, I’ve learned that people don’t fall in love with square footage—they fall in love with the life a property makes possible.
Once I understand your vision, I can guide you toward the communities, waterfront access, boating conditions, and properties that truly complement it.
Finding the right home isn’t where my work begins. Understanding your d; ...
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dreamhomegoalsfloridakeys, sellersindemand, chooseashkarianforresults, floridakeyshomesforsale, sellsmartinfloridakeys, unlockyourhomepotential, unleashyourhome'spotential, expertadviceforsellers, lelaashkarian, floridakeysluxurylistings, discoveryourhomevalue
Wednesday, September 2, 2026 / by Lela Ashkarian
Property of the WEEK
Lela Ashkarian, ABR, CRS, GRI, e-pro
305-395-0814
Beyond Marketing: How We Position Your Property to Sell
The real estate market does not shift overnight. It changes gradually—one new listing, one price reduction, and one buyer decision at a time. Eventually, the change becomes impossible to ignore. In many areas today, more properties are competing for fewer buyers. That does not mean you should give your property away. It means that pricing, presentation, timing, and ongoing strategy matter more than ever.
Marketing creates exposure. Thoughtful positioning creates the opportunity to sell. When you list with us, our work does not end when your property enters the MLS. We continually study how buyers are responding, what competing properties are doing, and whether your home is positioned to become the buyer’s best choice.
We Begin by Understanding Your Why. Every seller has a different reason for selling. You may be preparing for retirem ...
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dreamhomegoalsfloridakeys, sellersindemand, chooseashkarianforresults, floridakeyshomesforsale, sellsmartinfloridakeys, unlockyourhomepotential, unleashyourhome'spotential, expertadviceforsellers, lelaashkarian, floridakeysluxurylistings, discoveryourhomevalue, smartsellersdecide, coldwellbanker, partnerwiththebest, keycolonybeachvacationrentals, investmentproperitesinmarathon, marathonfloridakeys, benefitpurchasinginfloridakeys, homevalue, internatioanlpresidentelite, whypurchaseinmin7daysvacationrentals, firstimehomebuyers
Thursday, August 6, 2026 / by Lela Ashkarian
Florida Keys Real Estate Market Update
January–July 2026 compared with 2025
Lela Ashkarian, PA, ABR, CRS, GRI, e-PRO
29 years serving the Community
The Florida Keys real estate market is showing renewed strength. During the first seven months of 2026, 1,189 residential properties sold Keys-wide—12.4% more than during the same period last year.
The average sale price increased 12.5% to approximately $1.45 million. Total sales volume reached $1.72 billion, a strong increase of 26.4%. Simply put, more homes are selling, and buyers are spending more money than they did last year.
There are also fewer properties for sale. Active listings dropped 8.2%, while the available supply fell from 10.2 months to 8.3 months. This means buyers have fewer choices, which may help well-priced homes attract more attention.
However, pricing remains very important. The average property took 109 days to sell—12 days longer than last year. Homes sold for about 93.7% of theil ...
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Saturday, July 18, 2026 / by Lela Ashkarian
Hey there, I have a thought to share with you today, and I hope you and your family are doing beautifully.
Having lived in the Florida Keys since 1984 and serving this extraordinary community in real estate for nearly three decades, one thing has always been at the heart of my business: delivering exceptional service with a true super-servant attitude.
Not all luxury real estate markets are created equal.
In many places, buyers compare homes by price per square foot. But in the Florida Keys, that only tells a small part of the story. Here, buyers are not simply purchasing square footage. They are investing in a lifestyle, a feeling, and a rare island experience that cannot be duplicated anywhere else.
You can build another luxury home, but you cannot create more coastline. You cannot manufacture more turquoise water. You cannot reproduce the magic of island living in the Florida Keys.
That is the power of scarcity.
With only one Overseas Highway connecting this breathtaking cha ...
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dreamhomegoalsfloridakeys, sellersindemand, chooseashkarianforresults, floridakeyshomesforsale, sellsmartinfloridakeys, unlockyourhomepotential, unleashyourhome'spotential, expertadviceforsellers, lelaashkarian, floridakeysluxurylistings, discoveryourhomevalue, smartsellersdecide, toplistingagent, coldwellbanker