Wednesday, September 23, 2026 / by Lela Ashkarian
Florida Keys Real Estate Update: A Market Worth Watching
The Florida Keys real estate market is showing renewed activity, and whether you are thinking about buying, selling, investing, or simply keeping an eye on the value of your property, there are several encouraging trends worth knowing.
From January through August 2026, Florida Keys sales increased 11.4% compared with the same period last year, with 1,735 properties sold. Total dollar volume rose approximately 22.5% to more than $2 billion, while the average sale price increased to approximately $1.19 million.
We are also seeing fewer properties competing for buyers. Keys-wide inventory declined about 10.7%, while months of inventory dropped from 10.7 months to approximately 8.6 months.
Pending transactions also increased, another indication that buyers are actively making decisions.
What Does This Mean for Buyers?
There are opportunities, but this is not a market where every property should be approached the same way.
Wh ...
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Wednesday, September 2, 2026 / by Lela Ashkarian
Property of the WEEK
Lela Ashkarian, ABR, CRS, GRI, e-pro
305-395-0814
Beyond Marketing: How We Position Your Property to Sell
The real estate market does not shift overnight. It changes gradually—one new listing, one price reduction, and one buyer decision at a time. Eventually, the change becomes impossible to ignore. In many areas today, more properties are competing for fewer buyers. That does not mean you should give your property away. It means that pricing, presentation, timing, and ongoing strategy matter more than ever.
Marketing creates exposure. Thoughtful positioning creates the opportunity to sell. When you list with us, our work does not end when your property enters the MLS. We continually study how buyers are responding, what competing properties are doing, and whether your home is positioned to become the buyer’s best choice.
We Begin by Understanding Your Why. Every seller has a different reason for selling. You may be preparing for retirem ...
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dreamhomegoalsfloridakeys, sellersindemand, chooseashkarianforresults, floridakeyshomesforsale, sellsmartinfloridakeys, unlockyourhomepotential, unleashyourhome'spotential, expertadviceforsellers, lelaashkarian, floridakeysluxurylistings, discoveryourhomevalue, smartsellersdecide, coldwellbanker, partnerwiththebest, keycolonybeachvacationrentals, investmentproperitesinmarathon, marathonfloridakeys, benefitpurchasinginfloridakeys, homevalue, internatioanlpresidentelite, whypurchaseinmin7daysvacationrentals, firstimehomebuyers
Tuesday, August 25, 2026 / by Lela Ashkarian
There’s a great deal of conversation surrounding Florida real estate right now—and if you’re watching the Florida Keys market, here’s what you should know:
Opportunity exists for both buyers and sellers, but the right strategy makes all the difference.
Nearly 90% of recent Monroe County sales closed below the asking price.
If you’re buying, don’t hesitate to make an offer. There may be room to negotiate the price, terms, or both. A thoughtful offer can begin a productive conversation.
If you’re selling, pricing should be viewed as a strategy—not simply a number. Today’s buyers are informed and selective, and the way your property is positioned can shape the entire outcome.
Every property and situation is unique. Knowing where you have leverage—and how to use it effectively—is essential. Below is the Video of the Property of the Week, Click on the Photo
And whe ...
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dreamhomegoalsfloridakeys, sellersindemand, chooseashkarianforresults, floridakeyshomesforsale, sellsmartinfloridakeys, unlockyourhomepotential, unleashyourhome'spotential, lelaashkarian, floridakeysluxurylistings, discoveryourhomevalue, smartsellersdecide, toplistingagent, coldwellbanker, partnerwiththebest, keycolonybeachvacationrentals, investmentproperitesinmarathon, marathonfloridakeys, benefitpurchasinginfloridakeys, homevalue, internatioanlpresidentelite, whypurchaseinmin7daysvacationrentals, firstimehomebuyers
Thursday, August 6, 2026 / by Lela Ashkarian
Florida Keys Real Estate Market Update
January–July 2026 compared with 2025
Lela Ashkarian, PA, ABR, CRS, GRI, e-PRO
29 years serving the Community
The Florida Keys real estate market is showing renewed strength. During the first seven months of 2026, 1,189 residential properties sold Keys-wide—12.4% more than during the same period last year.
The average sale price increased 12.5% to approximately $1.45 million. Total sales volume reached $1.72 billion, a strong increase of 26.4%. Simply put, more homes are selling, and buyers are spending more money than they did last year.
There are also fewer properties for sale. Active listings dropped 8.2%, while the available supply fell from 10.2 months to 8.3 months. This means buyers have fewer choices, which may help well-priced homes attract more attention.
However, pricing remains very important. The average property took 109 days to sell—12 days longer than last year. Homes sold for about 93.7% of theil ...
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dreamhomegoalsfloridakeys, sellersindemand, chooseashkarianforresults, floridakeyshomesforsale, sellsmartinfloridakeys, unlockyourhomepotential, unleashyourhome'spotential, expertadviceforsellers, lelaashkarian, floridakeysluxurylistings, discoveryourhomevalue, smartsellersdecide, toplistingagent, coldwellbanker, partnerwiththebest, keycolonybeachvacationrentals, investmentproperitesinmarathon, homevalue, internatioanlpresidentelite, whypurchaseinmin7daysvacationrentals, firstimehomebuyers
Monday, June 22, 2026 / by Lela Ashkarian
Fall in Love with the Key Deer
The next time you are in the Florida Keys, take a little drive to Big Pine Key and the surrounding Lower Keys. Slow down, look around, and you may be lucky enough to see one of the most precious animals that call these islands home: the beloved Key deer.
These miniature white-tailed deer are found nowhere else in the world. Gentle, beautiful, and unforgettable, they have lived in the Florida Keys for thousands of years and remain one of the most cherished symbols of island life.
Today, fewer than 1,000 Key deer remain in the wild. Most live on Big Pine Key and nearby islands between Sugarloaf Key and Bahia Honda Key. They are protected under the Endangered Species Act, and the National Key Deer Refuge was established in 1953 to help preserve their fragile habitat.
If you see one, it is hard not to fall in love. Their soft eyes and peaceful presence remind us that the Keys are more than turquoise waters, sunsets, and beautiful homes. They are also ...
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dreamhomegoalsfloridakeys, chooseashkarianforresults, floridakeyshomesforsale, sellsmartinfloridakeys, unlockyourhomepotential, unleashyourhome'spotential, expertadviceforsellers, lelaashkarian, floridakeysluxurylistings, discoveryourhomevalue, smartsellersdecide, toplistingagent, coldwellbanker, partnerwiththebest